You've built a real business. Now you're executing the next move.
New market, new product, an acquisition, or a structural change. It takes strategy, operations, and people moving together on the priorities that actually matter.
You know where you're taking the business. Holding the team and the system to it is a different job.
- 1
The strategy is there. But it lives in your head and a few decks. The team executes on their version of it, not all of it.
- 2
The team is good. But each of them is optimising for their own slice. No one else is seeing how the parts connect.
- 3
Decisions get made. But they don't always make it through to delivery. Important things slip without anyone noticing.
You see the whole picture, but you're the only one who does. The team comes to you to connect the dots between strategy, operations, and people. New opportunities pull at your attention before the last commitments are even delivered.
You've tried getting help before. A coach, and it felt too abstract. Maybe a system like EOS or Scaling Up, but making those actually work inside your specific business is a different challenge entirely.
You don't need more advice.
You don't need another framework.
You need someone who gets inside your business, sees the whole system, and drives execution alongside you.
I work alongside founders as their second brain on the work that actually matters.
I'm Daniel San Martin. I connect strategy, operations, and people so they're one aligned system focused on what you've set out to do.
Not just coaching. Not just consulting. Not a report that sits on a shelf. I embed in your business, learn how it actually runs, and work with you weekly to drive execution on the priorities that actually matter.
15+ years in corporate environments across APAC, with the last seven focused on strategy and operations. I've worked inside founder-led businesses from the inside, not from a PowerPoint deck on the outside.
Three steps. No complexity.
We talk.
A straightforward conversation about your business, where you want to take it and what's getting in the way. No pitch, no assessment framework. Just a real conversation.
We work together, weekly.
I come alongside you weekly. Not monthly check-ins. Async support between sessions. I learn your business from the inside and together we drive execution on the priorities that actually matter.
Strategy becomes execution.
The change takes hold and the team carries it forward. You stop having to be in every decision. Your strategy is being executed, the team is aligned, and the business runs without you in every conversation.
What life looks like six months in.
Six months in, this is what most founders tell me has changed.
You know what matters and what doesn't. No more spinning on 15 priorities at once.
Your team is executing in the same direction without constant course correction from you.
Things actually happen. Decisions get made. Important projects close out, not slide to next quarter.
You get your mental energy back. You can think about the business, not just work in it.
Someone is seeing the whole picture with you, pressure-testing the thinking alongside you.
Want this for your business?
Let's TalkReal founders. Real businesses. Real change.
You know how we always have a million projects or ideas we're trying to get off the ground, and sometimes that causes more chaos than the benefit we're trying to achieve? What Dan brings is someone who can add structure to that process and accountability and really unite the team behind a single strategy or vision to bring that to life.
Daniel transformed our approach to managing operations and got us to elevate our thinking from day-to-day working in the business to now looking ahead and working on the business as a leadership team, in alignment with our strategic choices.
Daniel provided a safe space for the team to explore how we could better align to achieve our goals. His ability to guide deeper conversations while maintaining focus was instrumental in helping us work together more effectively.
Thanks to Daniel's guidance we have shifted our business model from a commoditised space to productising a service we can scale.
I can see how you really challenge us to go, hey, wait a minute, this is the purpose, this brings us back to the why.
A few signs we might be a fit.
If most of these sound like the season you're in, we should talk.
Let's Talk- Stage
$5M to $20M in revenue, 10 to 80 people. Service or product business.
- Growth
Past startup, into growth, but the way you've been running things isn't scaling.
- Energy
You're holding the whole picture. Your team is good, but they're each working their slice. No one else is seeing how it all connects.
- Friction
Strategy and execution have a gap. Decisions get made, but they don't always make it through to delivery.
This probably isn't the right fit if…
Saying what I'm not is as important as saying what I am. If any of these sound like you, we won't get the result you want.
You're not open to being challenged.
I ask direct questions about how you've been running things. Not to judge, but because that's where the breakthroughs are. If you want someone who will validate every decision and avoid uncomfortable conversations, this won't work.
You want to keep doing what you've been doing.
This engagement is about change. If you already know what needs to happen but aren't willing to actually do it differently, the best integrator in the world can't help. You have to be ready to let go of some control and trust the process.
Your business is pre-revenue or pre-product-market fit.
The work I do assumes you've already built something that works. If you're still figuring out what to sell or who to sell it to, it's too early for integration. You need a different kind of help first.
You need someone to take tasks off your plate.
I drive priorities, track progress, and hold the line on execution, but I'm not a part-time hire who picks up operational tasks. If what you need is more capacity to do the work, you need a great operator. I'm the person who makes sure the right work is getting done in the first place.
You want a report, not a partner.
I don't audit your business, hand you a document, and disappear. If you're after a one-off assessment or a strategy deck to put in a drawer, we're not a match.
Then we're probably a fit.
No pitch, no obligation. Just a real conversation about your business.
If you're ready to take the next step, let's talk.
No pitch. No obligation. Just a conversation about your business, where you're stuck, and whether I can help.
- You know what's next, but the team isn't aligned to execute on it yet
- Decisions get made, but they don't always make it through to delivery
- You want strategy, operations, and people working as one system, not three
