You built something that works. Now it needs you for everything.
You have too many priorities, everything runs through you, and the stuff that actually matters keeps getting pushed to next quarter.
You know what needs to happen. You just can’t get to it.
- The strategy needs to be defined. But there’s never a clear week to sit down and do it.
- The team needs to be aligned. But everyone’s pulling in slightly different directions.
- The right people need to be focused on the right things. But you’re the one holding it all together.
You’re buried in the day-to-day. Teams come to you for every decision. Opportunities keep pulling you in new directions. And the stuff that would actually move the business forward? It keeps sliding.
You’ve tried getting help before. A coach, and it felt too abstract. Maybe EOS or Scaling Up, but making those actually work inside your specific business is a different challenge entirely.
You don’t need more advice.
You don’t need another framework.
You need someone who gets inside your business, sees the whole system, and drives the priorities with you.
That’s what I do.
I’m Daniel San Martin. I work alongside founders as their Fractional Integrator, connecting strategy, operations, and people so they’re one aligned system moving on the things that actually matter.
Not coaching. Not consulting. Not a report that sits on a shelf. I embed in your business, learn how it actually runs, and work with you weekly to drive execution on the priorities you keep pushing back.
15+ years in corporate environments across APAC, with the last seven focused on strategy and operations. I’ve worked inside founder-led businesses from the inside, not from a PowerPoint deck on the outside.
Three steps.
No complexity.
1. We talk.
A straightforward conversation about your business, where you’re stuck, and what’s not moving. No pitch, no assessment framework. Just a real conversation.
2. We work together, weekly.
I come alongside you as your Fractional Integrator. Weekly sessions, not monthly check-ins. Async support between sessions. I learn your business from the inside and together we drive the priorities that actually matter.
3. The bottleneck clears.
You step back from the chaos and focus on what only you can do. Your team is aligned, your strategy is clear, and things are moving without you pushing every one of them.
What life looks like when the bottleneck clears.
- You know what matters and what doesn’t. No more spinning on 15 priorities at once.
- Your team is executing in the same direction without constant course correction from you.
- Things actually move. Decisions get made. Important projects stop sliding to next quarter.
- You get your mental energy back. You can think about the business, not just work in it.
- Someone is seeing the whole picture with you, pressure-testing the thinking alongside you.
What founders say.
“You know how we always have a million projects or ideas we’re trying to get off the ground, and sometimes that causes more chaos than the benefit we’re trying to achieve? What Dan brings is someone who can add structure to that process and accountability and really unite the team behind a single strategy or vision to bring that to life.”
Ricky Chau, Founder & CEO 
“Daniel transformed our approach to managing operations and got us to elevate our thinking from day-to-day working in the business to now looking ahead and working on the business as a leadership team, in alignment with our strategic choices.”
Antonino Pitzschk, President of Operations 
“Daniel provided a safe space for the team to explore how we could better align to achieve our goals. His ability to guide deeper conversations while maintaining focus was instrumental in helping us work together more effectively.”
Linh Podetti, Founder & CEO 
“Thanks to Daniel’s guidance we have shifted our business model from a commoditised space to productising a service we can scale.”
Carlos Taborda, Founder & CEO
“I can see how you really challenge us to go, hey, wait a minute, this is the purpose, this brings us back to the why.”
Charmaine Ooi, COO
Is this you?
- You run a service or product business, $5M to $20M in revenue, 10 to 80 people.
- You’re past the startup phase and into growth, but the way you’ve been running things isn’t scaling.
- You feel the decision fatigue. Your team is good, but they’re waiting on you for too much.
- The important stuff keeps getting pushed. You know something has to change.
This probably isn’t the right fit if…
You’re not open to being challenged.
I ask direct questions about how you’ve been running things. Not to judge, but because that’s where the breakthroughs are. If you want someone who will validate every decision and avoid uncomfortable conversations, this won’t work.
You want to keep doing what you’ve been doing.
This engagement is about change. If you already know what needs to happen but aren’t willing to actually do it differently, the best integrator in the world can’t help. You have to be ready to let go of some control and trust the process.
Your business is pre-revenue or pre-product-market fit.
The work I do assumes you’ve already built something that works. If you’re still figuring out what to sell or who to sell it to, it’s too early for integration. You need a different kind of help first.
You need someone to take tasks off your plate.
I drive priorities, track progress, and hold the line on execution, but I’m not a part-time hire who picks up operational tasks. If what you need is more capacity to do the work, you need a great operator or team member. I’m the person who makes sure the right work is getting done in the first place.
You want a report, not a partner.
I don’t audit your business, hand you a document, and disappear. If you’re after a one-off assessment or a strategy deck to put in a drawer, we’re not a match.
Ready to talk?
If you’re ready to
take the next step,
let’s talk.
No pitch. No obligation. Just a conversation about your business, where you’re stuck, and whether I can help.
- You know what needs to happen, but you can’t get to it
- Every decision still runs through you, and it’s draining
- The stuff that actually matters keeps getting pushed to next quarter