{"id":6,"date":"2021-02-23T12:25:50","date_gmt":"2021-02-23T02:25:50","guid":{"rendered":"https:\/\/danielsanmartin.com\/staging\/7838\/home-2\/"},"modified":"2026-04-02T16:43:29","modified_gmt":"2026-04-02T06:43:29","slug":"home","status":"publish","type":"page","link":"https:\/\/danielsanmartin.com\/staging\/7838\/","title":{"rendered":"Daniel San Martin | Fractional Integrator"},"content":{"rendered":"<!-- HERO: white bg, photo right, text left -->\n\n<div class=\"wp-block-group alignfull has-background is-layout-constrained wp-container-core-group-is-layout-5238d3e9 wp-block-group-is-layout-constrained\" style=\"background-color:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><div class=\"wp-block-group__inner-container\">\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom dsm-hero-columns is-layout-flex wp-container-core-columns-is-layout-697f8303 wp-block-columns-is-layout-flex\" style=\"padding-top:0px;padding-left:40px;padding-right:0px\">\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%;padding-top:60px;padding-bottom:60px;padding-right:24px\">\n\n\n<h1 class=\"wp-block-heading\" style=\"font-size:42px;line-height:1.2;font-style:normal;font-weight:700\">You built something that works. Now it needs you for <span style=\"color:#084AF3\">everything.<\/span><\/h1>\n\n\n\n<p class=\"has-text-color\" style=\"color:#494B51;font-size:19px;margin-top:20px\">You have too many priorities, everything runs through you, and the stuff that actually matters keeps getting pushed to next quarter.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:32px\">\n\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:15px\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"\/staging\/7838\/contact\/\" style=\"border-radius:4px;color:#ffffff;background-color:#084AF3;padding-top:14px;padding-right:32px;padding-bottom:14px;padding-left:32px;font-style:normal;font-weight:600\">LET&#8217;S TALK<\/a><\/div>\n\n<\/div>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%;padding-top:0px;padding-bottom:0px;padding-right:0px\">\n\n<figure class=\"wp-block-image size-full dsm-hero-photo\" style=\"margin-bottom:0px\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1366\" src=\"https:\/\/danielsanmartin.com\/staging\/7838\/wp-content\/uploads\/2024\/12\/Daniel-San-Martin-No-background.png\" alt=\"Daniel San Martin - Fractional Integrator\" class=\"wp-image-2698\" srcset=\"https:\/\/danielsanmartin.com\/staging\/7838\/wp-content\/uploads\/2024\/12\/Daniel-San-Martin-No-background.png 2048w, https:\/\/danielsanmartin.com\/staging\/7838\/wp-content\/uploads\/2024\/12\/Daniel-San-Martin-No-background-300x200.png 300w, https:\/\/danielsanmartin.com\/staging\/7838\/wp-content\/uploads\/2024\/12\/Daniel-San-Martin-No-background-1024x683.png 1024w, https:\/\/danielsanmartin.com\/staging\/7838\/wp-content\/uploads\/2024\/12\/Daniel-San-Martin-No-background-768x512.png 768w, https:\/\/danielsanmartin.com\/staging\/7838\/wp-content\/uploads\/2024\/12\/Daniel-San-Martin-No-background-1536x1025.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n<\/div>\n\n\n<\/div>\n\n\n<\/div><\/div>\n\n\n<!-- PROBLEM: gray bg, two-column layout -->\n\n<div class=\"wp-block-group alignfull has-background is-layout-constrained wp-container-core-group-is-layout-307516fa wp-block-group-is-layout-constrained\" style=\"background-color:#F3F5F5;padding-top:80px;padding-right:40px;padding-bottom:80px;padding-left:40px\"><div class=\"wp-block-group__inner-container\">\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:32px;margin-bottom:36px\">You know what needs to happen. You just <span style=\"color:#084AF3;white-space:nowrap\">can&#8217;t get to it.<\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-dfcdbb8e wp-block-columns-is-layout-flex\">\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n\n\n<ul class=\"dsm-problem-list\">\n<li>\n<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"12\" cy=\"12\" r=\"12\" fill=\"#084AF3\"\/><path d=\"M10 8l4 4-4 4\" stroke=\"white\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/><\/svg>\n<span><strong>The strategy needs to be defined.<\/strong> But there&#8217;s never a clear week to sit down and do it.<\/span>\n<\/li>\n<li>\n<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"12\" cy=\"12\" r=\"12\" fill=\"#084AF3\"\/><path d=\"M10 8l4 4-4 4\" stroke=\"white\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/><\/svg>\n<span><strong>The team needs to be aligned.<\/strong> But everyone&#8217;s pulling in slightly different directions.<\/span>\n<\/li>\n<li>\n<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"12\" cy=\"12\" r=\"12\" fill=\"#084AF3\"\/><path d=\"M10 8l4 4-4 4\" stroke=\"white\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/><\/svg>\n<span><strong>The right people need to be focused on the right things.<\/strong> But you&#8217;re the one holding it all together.<\/span>\n<\/li>\n<\/ul>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n\n\n<p style=\"margin-top:0px\">You&#8217;re buried in the day-to-day. Teams come to you for every decision. Opportunities keep pulling you in new directions. And the stuff that would actually move the business forward? It keeps sliding.<\/p>\n\n\n\n<p>You&#8217;ve tried getting help before. A coach, and it felt too abstract. Maybe EOS or Scaling Up, but making those actually work inside your specific business is a different challenge entirely.<\/p>\n\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n<p class=\"dsm-closing-statement\">You don&#8217;t need more advice.<br class=\"mobile-br\"> You don&#8217;t need another framework.<br>You need someone who gets inside your business, sees the whole system, and drives the priorities <span style=\"white-space:nowrap\">with you.<\/span><\/p>\n\n\n<\/div><\/div>\n\n\n<!-- GUIDE: white bg -->\n\n<div class=\"wp-block-group has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-55294c7f wp-block-group-is-layout-constrained\" style=\"padding-top:80px;padding-right:40px;padding-bottom:80px;padding-left:40px\"><div class=\"wp-block-group__inner-container\">\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9b24e0e0 wp-block-columns-is-layout-flex\">\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n\n<img decoding=\"async\" src=\"https:\/\/danielsanmartin.com\/staging\/7838\/wp-content\/uploads\/2023\/05\/Daniel-San-Martin-Facilitating-Strategy.jpg\" alt=\"Daniel San Martin facilitating a strategy session\" style=\"width:100%;border-radius:8px;\" \/>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:32px\">That&#8217;s <span style=\"color:#084AF3\">what I do.<\/span><\/h2>\n\n\n\n<p>I&#8217;m Daniel San Martin. I work alongside founders as their Fractional Integrator, connecting strategy, operations, and people so they&#8217;re one aligned system moving on the things that actually matter.<\/p>\n\n\n\n<p>Not coaching. Not consulting. Not a report that sits on a shelf. I embed in your business, learn how it actually runs, and work with you weekly to drive execution on the priorities you keep pushing back.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#494B51;font-size:16px;margin-top:20px\">15+ years in corporate environments across APAC, with the last seven focused on strategy and operations. I&#8217;ve worked inside founder-led businesses from the inside, not from a PowerPoint deck on the outside.<\/p>\n\n\n<\/div>\n\n\n<\/div>\n\n\n<\/div><\/div>\n\n\n<!-- THREE STEPS: gray bg, center-aligned columns -->\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-55294c7f wp-block-group-is-layout-constrained\" style=\"background-color:#F3F5F5;padding-top:80px;padding-right:40px;padding-bottom:80px;padding-left:40px\"><div class=\"wp-block-group__inner-container\">\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:32px\">Three steps.<br class=\"mobile-br\"> <span style=\"color:#084AF3\">No complexity.<\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns dsm-steps-columns is-layout-flex wp-container-core-columns-is-layout-713c2237 wp-block-columns-is-layout-flex\" style=\"margin-top:60px\">\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0px\">\n\n<div class=\"dsm-step-icon\">\n<svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"24\" cy=\"24\" r=\"24\" fill=\"#084AF3\"\/>\n<path d=\"M15 17C15 15.9 15.9 15 17 15H31C32.1 15 33 15.9 33 17V27C33 28.1 32.1 29 31 29H19L15 33V17Z\" stroke=\"white\" stroke-width=\"2\" fill=\"none\"\/>\n<\/svg>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"font-size:20px;margin-top:16px\">1. We <span style=\"color:#084AF3\">talk.<\/span><\/h3>\n\n\n<p class=\"has-text-align-center\" style=\"font-size:16px;margin-top:12px\">A straightforward conversation about your business, where you&#8217;re stuck, and what&#8217;s not moving. No pitch, no assessment framework. Just a real conversation.<\/p>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0px\">\n\n<div class=\"dsm-step-icon\">\n<svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"24\" cy=\"24\" r=\"24\" fill=\"#084AF3\"\/>\n<circle cx=\"24\" cy=\"24\" r=\"8.5\" stroke=\"white\" stroke-width=\"2.5\" fill=\"none\"\/>\n<polyline points=\"24,19 24,24 28,27\" stroke=\"white\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/>\n<\/svg>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"font-size:20px;margin-top:16px\">2. We work together, <span style=\"color:#084AF3\">weekly.<\/span><\/h3>\n\n\n<p class=\"has-text-align-center\" style=\"font-size:16px;margin-top:12px\">I come alongside you as your Fractional Integrator. Weekly sessions, not monthly check-ins. Async support between sessions. I learn your business from the inside and together we drive the priorities that actually matter.<\/p>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0px\">\n\n<div class=\"dsm-step-icon\">\n<svg width=\"48\" height=\"48\" viewBox=\"0 0 48 48\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"24\" cy=\"24\" r=\"24\" fill=\"#084AF3\"\/>\n<path d=\"M18 24.5L22 28.5L30 19.5\" stroke=\"white\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/>\n<\/svg>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"font-size:20px;margin-top:16px\">3. The bottleneck <span style=\"color:#084AF3\">clears.<\/span><\/h3>\n\n\n<p class=\"has-text-align-center\" style=\"font-size:16px;margin-top:12px\">You step back from the chaos and focus on what only you can do. Your team is aligned, your strategy is clear, and things are moving without you pushing every one of them.<\/p>\n\n<\/div>\n\n\n<\/div>\n\n\n<\/div><\/div>\n\n\n<!-- SUCCESS: white bg -->\n\n<div class=\"wp-block-group has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-307516fa wp-block-group-is-layout-constrained\" style=\"padding-top:80px;padding-right:40px;padding-bottom:80px;padding-left:40px\"><div class=\"wp-block-group__inner-container\">\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:32px\">What life looks like when the bottleneck <span style=\"color:#084AF3\">clears.<\/span><\/h2>\n\n\n\n<ul class=\"dsm-success-list\">\n<li>\n<svg width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"14\" cy=\"14\" r=\"14\" fill=\"#084AF3\"\/><path d=\"M11 16.17L7.83 13L6.71 14.12L11 18.41L21 8.41L19.89 7.29L11 16.17Z\" fill=\"white\"\/><\/svg>\n<span>You know what matters and what doesn&#8217;t. No more spinning on 15 priorities at once.<\/span>\n<\/li>\n<li>\n<svg width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"14\" cy=\"14\" r=\"14\" fill=\"#084AF3\"\/><path d=\"M11 16.17L7.83 13L6.71 14.12L11 18.41L21 8.41L19.89 7.29L11 16.17Z\" fill=\"white\"\/><\/svg>\n<span>Your team is executing in the same direction without constant course correction from you.<\/span>\n<\/li>\n<li>\n<svg width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"14\" cy=\"14\" r=\"14\" fill=\"#084AF3\"\/><path d=\"M11 16.17L7.83 13L6.71 14.12L11 18.41L21 8.41L19.89 7.29L11 16.17Z\" fill=\"white\"\/><\/svg>\n<span>Things actually move. Decisions get made. Important projects stop sliding to next quarter.<\/span>\n<\/li>\n<li>\n<svg width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"14\" cy=\"14\" r=\"14\" fill=\"#084AF3\"\/><path d=\"M11 16.17L7.83 13L6.71 14.12L11 18.41L21 8.41L19.89 7.29L11 16.17Z\" fill=\"white\"\/><\/svg>\n<span>You get your mental energy back. You can think about the business, not just work in it.<\/span>\n<\/li>\n<li>\n<svg width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"14\" cy=\"14\" r=\"14\" fill=\"#084AF3\"\/><path d=\"M11 16.17L7.83 13L6.71 14.12L11 18.41L21 8.41L19.89 7.29L11 16.17Z\" fill=\"white\"\/><\/svg>\n<span>Someone is seeing the whole picture with you, pressure-testing the thinking alongside you.<\/span>\n<\/li>\n<\/ul>\n\n\n<\/div><\/div>\n\n\n<!-- TESTIMONIALS: gray bg -->\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-3758b976 wp-block-group-is-layout-constrained\" style=\"background-color:#F3F5F5;padding-top:80px;padding-right:40px;padding-bottom:80px;padding-left:40px\"><div class=\"wp-block-group__inner-container\">\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:32px\">What <span style=\"color:#084AF3\">founders say.<\/span><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<!-- Ricky - lead quote -->\n\n<div class=\"wp-block-group has-background dsm-testimonial-card is-layout-constrained wp-container-core-group-is-layout-f017406b wp-block-group-is-layout-constrained\" style=\"border-left-color:#084AF3;border-left-width:4px;background-color:#ffffff;padding-top:28px;padding-right:28px;padding-bottom:28px;padding-left:28px\"><div class=\"wp-block-group__inner-container\">\n\n<p style=\"font-size:17px;line-height:1.8;font-style:italic;font-weight:400\">&#8220;You know how we always have a million projects or ideas we&#8217;re trying to get off the ground, and sometimes that causes more chaos than the benefit we&#8217;re trying to achieve? What Dan brings is someone who can add structure to that process and accountability and really unite the team behind a single strategy or vision to bring that to life.&#8221;<\/p>\n\n\n<p style=\"font-size:15px;margin-top:16px\"><strong>Ricky Chau<\/strong>, Founder &amp; CEO <img decoding=\"async\" src=\"https:\/\/danielsanmartin.com\/staging\/7838\/wp-content\/uploads\/2026\/03\/taste-studios-logo.png\" alt=\"Taste Studios\" style=\"height:24px;vertical-align:middle;margin-left:8px;\"\/><\/p>\n\n<\/div><\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<!-- Row 1: Antonino + Linh -->\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8e96f76c wp-block-columns-is-layout-flex\">\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n<div class=\"wp-block-group has-background dsm-testimonial-card is-layout-constrained wp-container-core-group-is-layout-95339512 wp-block-group-is-layout-constrained\" style=\"border-left-color:#084AF3;border-left-width:3px;background-color:#ffffff;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px\"><div class=\"wp-block-group__inner-container\">\n\n<p style=\"font-size:15px;line-height:1.7;font-style:italic;font-weight:400\">&#8220;Daniel transformed our approach to managing operations and got us to elevate our thinking from day-to-day working in the business to now looking ahead and working on the business as a leadership team, in alignment with our strategic choices.&#8221;<\/p>\n\n\n<p style=\"font-size:14px;margin-top:12px\"><strong>Antonino Pitzschk<\/strong>, President of Operations <img decoding=\"async\" src=\"https:\/\/danielsanmartin.com\/staging\/7838\/wp-content\/uploads\/2025\/01\/gistia-logo.svg\" alt=\"Gistia\" style=\"height:20px;vertical-align:middle;margin-left:8px;\"\/><\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n<div class=\"wp-block-group has-background dsm-testimonial-card is-layout-constrained wp-container-core-group-is-layout-95339512 wp-block-group-is-layout-constrained\" style=\"border-left-color:#084AF3;border-left-width:3px;background-color:#ffffff;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px\"><div class=\"wp-block-group__inner-container\">\n\n<p style=\"font-size:15px;line-height:1.7;font-style:italic;font-weight:400\">&#8220;Daniel provided a safe space for the team to explore how we could better align to achieve our goals. His ability to guide deeper conversations while maintaining focus was instrumental in helping us work together more effectively.&#8221;<\/p>\n\n\n<p style=\"font-size:14px;margin-top:12px\"><strong>Linh Podetti<\/strong>, Founder &amp; CEO <img decoding=\"async\" src=\"https:\/\/danielsanmartin.com\/staging\/7838\/wp-content\/uploads\/2026\/03\/outsourcing-angel-logo.png\" alt=\"Outsourcing Angel\" style=\"height:20px;vertical-align:middle;margin-left:8px;\"\/><\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n\n<\/div>\n\n\n<!-- Row 2: Carlos + Charmaine -->\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6b4a0474 wp-block-columns-is-layout-flex\" style=\"margin-top:24px\">\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n<div class=\"wp-block-group has-background dsm-testimonial-card is-layout-constrained wp-container-core-group-is-layout-95339512 wp-block-group-is-layout-constrained\" style=\"border-left-color:#084AF3;border-left-width:3px;background-color:#ffffff;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px\"><div class=\"wp-block-group__inner-container\">\n\n<p style=\"font-size:15px;line-height:1.7;font-style:italic;font-weight:400\">&#8220;Thanks to Daniel&#8217;s guidance we have shifted our business model from a commoditised space to productising a service we can scale.&#8221;<\/p>\n\n\n<p style=\"font-size:14px;margin-top:12px\"><strong>Carlos Taborda<\/strong>, Founder &amp; CEO <img decoding=\"async\" src=\"https:\/\/danielsanmartin.com\/staging\/7838\/wp-content\/uploads\/2025\/01\/gistia-logo.svg\" alt=\"Gistia\" style=\"height:20px;vertical-align:middle;margin-left:8px;\"\/><\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n<div class=\"wp-block-group has-background dsm-testimonial-card is-layout-constrained wp-container-core-group-is-layout-95339512 wp-block-group-is-layout-constrained\" style=\"border-left-color:#084AF3;border-left-width:3px;background-color:#ffffff;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px\"><div class=\"wp-block-group__inner-container\">\n\n<p style=\"font-size:15px;line-height:1.7;font-style:italic;font-weight:400\">&#8220;I can see how you really challenge us to go, hey, wait a minute, this is the purpose, this brings us back to the why.&#8221;<\/p>\n\n\n<p style=\"font-size:14px;margin-top:12px\"><strong>Charmaine Ooi<\/strong>, COO <img decoding=\"async\" src=\"https:\/\/danielsanmartin.com\/staging\/7838\/wp-content\/uploads\/2026\/03\/taste-studios-logo.png\" alt=\"Taste Studios\" style=\"height:20px;vertical-align:middle;margin-left:8px;\"\/><\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n\n<\/div>\n\n\n<\/div><\/div>\n\n\n<!-- IS THIS YOU: white bg, centered heading, icon bullets, centered button -->\n\n<div class=\"wp-block-group has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-307516fa wp-block-group-is-layout-constrained\" style=\"padding-top:80px;padding-right:40px;padding-bottom:80px;padding-left:40px\"><div class=\"wp-block-group__inner-container\">\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:32px\">Is this <span style=\"color:#084AF3\">you?<\/span><\/h2>\n\n\n\n<ul class=\"dsm-isthisyou-list\">\n<li>\n<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"12\" cy=\"12\" r=\"12\" fill=\"#084AF3\"\/><path d=\"M10 8l4 4-4 4\" stroke=\"white\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/><\/svg>\n<span>You run a service or product business, <strong>$5M to $20M<\/strong> in revenue, 10 to 80 people.<\/span>\n<\/li>\n<li>\n<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"12\" cy=\"12\" r=\"12\" fill=\"#084AF3\"\/><path d=\"M10 8l4 4-4 4\" stroke=\"white\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/><\/svg>\n<span>You&#8217;re past the startup phase and into growth, but <strong>the way you&#8217;ve been running things isn&#8217;t scaling.<\/strong><\/span>\n<\/li>\n<li>\n<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"12\" cy=\"12\" r=\"12\" fill=\"#084AF3\"\/><path d=\"M10 8l4 4-4 4\" stroke=\"white\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/><\/svg>\n<span>You feel the <strong>decision fatigue.<\/strong> Your team is good, but they&#8217;re waiting on you for too much.<\/span>\n<\/li>\n<li>\n<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"12\" cy=\"12\" r=\"12\" fill=\"#084AF3\"\/><path d=\"M10 8l4 4-4 4\" stroke=\"white\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/><\/svg>\n<span>The important stuff <strong>keeps getting pushed.<\/strong> You know something has to change.<\/span>\n<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-e7f25eb7 wp-block-buttons-is-layout-flex\" style=\"margin-top:32px\">\n\n<div class=\"wp-block-button has-custom-font-size dsm-cta-button\" style=\"font-size:15px\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"\/staging\/7838\/contact\/\" style=\"border-radius:4px;color:#ffffff;background-color:#084AF3;padding-top:14px;padding-right:32px;padding-bottom:14px;padding-left:32px;font-style:normal;font-weight:600\">LET&#8217;S TALK<\/a><\/div>\n\n<\/div>\n\n\n<\/div><\/div>\n\n\n<!-- NOT FOR YOU: gray bg, centered heading, card treatment -->\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-5123c26e wp-block-group-is-layout-constrained\" style=\"background-color:#F3F5F5;padding-top:80px;padding-right:40px;padding-bottom:80px;padding-left:40px\"><div class=\"wp-block-group__inner-container\">\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:32px\">This probably isn&#8217;t the right fit <span style=\"color:#084AF3\">if&#8230;<\/span><\/h2>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<!-- Card 1 -->\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-45e20aa7 wp-block-group-is-layout-constrained\" style=\"border-radius:4px;border-left-color:#D4544E;border-left-width:3px;background-color:#ffffff;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px;margin-bottom:16px\"><div class=\"wp-block-group__inner-container\">\n\n<h3 class=\"wp-block-heading\" style=\"font-size:17px\">You&#8217;re not open to being challenged.<\/h3>\n\n\n<p style=\"font-size:15px;margin-top:8px\">I ask direct questions about how you&#8217;ve been running things. Not to judge, but because that&#8217;s where the breakthroughs are. If you want someone who will validate every decision and avoid uncomfortable conversations, this won&#8217;t work.<\/p>\n\n<\/div><\/div>\n\n\n<!-- Card 2 -->\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-45e20aa7 wp-block-group-is-layout-constrained\" style=\"border-radius:4px;border-left-color:#D4544E;border-left-width:3px;background-color:#ffffff;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px;margin-bottom:16px\"><div class=\"wp-block-group__inner-container\">\n\n<h3 class=\"wp-block-heading\" style=\"font-size:17px\">You want to keep doing what you&#8217;ve been doing.<\/h3>\n\n\n<p style=\"font-size:15px;margin-top:8px\">This engagement is about change. If you already know what needs to happen but aren&#8217;t willing to actually do it differently, the best integrator in the world can&#8217;t help. You have to be ready to let go of some control and trust the process.<\/p>\n\n<\/div><\/div>\n\n\n<!-- Card 3 -->\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-45e20aa7 wp-block-group-is-layout-constrained\" style=\"border-radius:4px;border-left-color:#D4544E;border-left-width:3px;background-color:#ffffff;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px;margin-bottom:16px\"><div class=\"wp-block-group__inner-container\">\n\n<h3 class=\"wp-block-heading\" style=\"font-size:17px\">Your business is pre-revenue or pre-product-market fit.<\/h3>\n\n\n<p style=\"font-size:15px;margin-top:8px\">The work I do assumes you&#8217;ve already built something that works. If you&#8217;re still figuring out what to sell or who to sell it to, it&#8217;s too early for integration. You need a different kind of help first.<\/p>\n\n<\/div><\/div>\n\n\n<!-- Card 4 -->\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-45e20aa7 wp-block-group-is-layout-constrained\" style=\"border-radius:4px;border-left-color:#D4544E;border-left-width:3px;background-color:#ffffff;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px;margin-bottom:16px\"><div class=\"wp-block-group__inner-container\">\n\n<h3 class=\"wp-block-heading\" style=\"font-size:17px\">You need someone to take tasks off your plate.<\/h3>\n\n\n<p style=\"font-size:15px;margin-top:8px\">I drive priorities, track progress, and hold the line on execution, but I&#8217;m not a part-time hire who picks up operational tasks. If what you need is more capacity to do the work, you need a great operator or team member. I&#8217;m the person who makes sure the right work is getting done in the first place.<\/p>\n\n<\/div><\/div>\n\n\n<!-- Card 5 -->\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-95339512 wp-block-group-is-layout-constrained\" style=\"border-radius:4px;border-left-color:#D4544E;border-left-width:3px;background-color:#ffffff;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px\"><div class=\"wp-block-group__inner-container\">\n\n<h3 class=\"wp-block-heading\" style=\"font-size:17px\">You want a report, not a partner.<\/h3>\n\n\n<p style=\"font-size:15px;margin-top:8px\">I don&#8217;t audit your business, hand you a document, and disappear. If you&#8217;re after a one-off assessment or a strategy deck to put in a drawer, we&#8217;re not a match.<\/p>\n\n<\/div><\/div>\n\n\n<\/div><\/div>\n\n\n<!-- CTA: white bg, form embedded -->\n\n<div class=\"wp-block-group alignfull has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-55294c7f wp-block-group-is-layout-constrained\" style=\"border-top-color:#e0e0e0;border-top-width:1px;padding-top:80px;padding-right:40px;padding-bottom:80px;padding-left:40px\"><div class=\"wp-block-group__inner-container\">\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9b24e0e0 wp-block-columns-is-layout-flex\">\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n\n\n<p class=\"has-text-color\" style=\"color:#084AF3;font-size:14px;font-weight:600;letter-spacing:2px;text-transform:uppercase;margin-bottom:12px\">Ready to talk?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:42px;line-height:1.2;font-style:normal;font-weight:700\">If You&#8217;re Ready To<br class=\"desktop-br\"> Take The Next Step,<br> <span style=\"color:#084AF3\">Let&#8217;s Talk.<\/span><\/h2>\n\n\n\n<img decoding=\"async\" src=\"https:\/\/danielsanmartin.com\/staging\/7838\/wp-content\/uploads\/2023\/05\/Daniel-San-Martin-Contact.jpg\" alt=\"Daniel San Martin in conversation\" class=\"dsm-contact-photo\" \/>\n\n\n\n<p class=\"has-text-color\" style=\"color:#494B51;font-size:16px;line-height:1.7;margin-top:24px;margin-bottom:20px\">No pitch. No obligation. Just a conversation about your business, where you&#8217;re stuck, and whether I can help.<\/p>\n\n\n\n<ul class=\"dsm-check-list dsm-check-list-problem\">\n  <li>You know what needs to happen, but you can&#8217;t get to it<\/li>\n  <li>Every decision still runs through you, and it&#8217;s draining<\/li>\n  <li>The stuff that actually matters keeps getting pushed to next quarter<\/li>\n<\/ul>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3562-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"3562\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/staging\/7838\/wp-json\/wp\/v2\/pages\/6#wpcf7-f3562-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"3562\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3562-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"dsm-contact-form\">\n\t<p><label>Your name *<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First and last name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n\t<\/p>\n\t<p><label>Your email *<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"you@company.com\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n\t<\/p>\n\t<p><label>Company <span class=\"optional\">(optional)<\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Company name\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span> <\/label>\n\t<\/p>\n\t<p><label>What's going on in your business?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"What are you working through right now? No need to have it figured out.\" name=\"your-message\"><\/textarea><\/span> <\/label>\n\t<\/p>\n\t<div class=\"dsm-acceptance\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"terms-acceptance\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"terms-acceptance\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">By submitting this form you agree to our <a href=\"\/staging\/7838\/terms-and-conditions\/\" target=\"_blank\">Terms and Conditions<\/a> and our <a href=\"\/staging\/7838\/privacy-policy\/\" target=\"_blank\">Privacy Policy<\/a>.<\/span><\/label><\/span><\/span><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Let&#039;s Talk\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n\n\n<\/div>\n\n\n<\/div>\n\n\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>You built something that works. Now it needs you for everything. You have too many priorities, everything runs through you, and the stuff that actually matters keeps getting pushed to next quarter. You know what needs to happen. You just can&#8217;t get to it. The strategy needs to be defined. But there&#8217;s never a clear [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-6","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/danielsanmartin.com\/staging\/7838\/wp-json\/wp\/v2\/pages\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danielsanmartin.com\/staging\/7838\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/danielsanmartin.com\/staging\/7838\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/danielsanmartin.com\/staging\/7838\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/danielsanmartin.com\/staging\/7838\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":24,"href":"https:\/\/danielsanmartin.com\/staging\/7838\/wp-json\/wp\/v2\/pages\/6\/revisions"}],"predecessor-version":[{"id":3602,"href":"https:\/\/danielsanmartin.com\/staging\/7838\/wp-json\/wp\/v2\/pages\/6\/revisions\/3602"}],"wp:attachment":[{"href":"https:\/\/danielsanmartin.com\/staging\/7838\/wp-json\/wp\/v2\/media?parent=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}